Cannes Lions, the annual festival of creativity held in Cannes each year, has announced some major changes. To counter criticisms that it is expensive and losing focus, it has decided to reduce the entrance and re-shuffle the categories, hoping to ensure its continued relevance in the years to come. Thre are also plans to extend the reach of the event both online and in the town of Cannes itself during the festival. Special packages have also been negotiated with the hotels, restaurants and taxis as particiapts – rightly – complained of price gouging during the show.
Attended by some 16,000 participants, it is facing big challenges as advertising companies themselves face challening competitive environment.
The 2018 edition, already the 46th, will be held June 22-28, 2018.