Cannes Lions 2018: shorter, cheaper and we hope better

Cannes Lions 2018: shorter, cheaper and we hope betterCannes Lions, the annual festival of creativity held in Cannes each year, has announced some major changes. To counter criticisms that it is expensive and losing focus, it has decided to reduce the entrance and re-shuffle the categories, hoping to ensure its continued relevance in the years to come. Thre are also plans to extend the reach of the event both online and in the town of Cannes itself during the festival. Special packages have also been negotiated with the hotels, restaurants and taxis as particiapts – rightly – complained of price gouging during the show.

Attended by some 16,000 participants, it is facing big challenges as advertising companies themselves face challening competitive environment.

The 2018 edition, already the 46th, will be held June 22-28, 2018.

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Adele: TV premiere of “Hello” this Saturday

British star Adele, who hit the million-sale mark almost immedately when she recently released the single “Hello”, will premiere the track on French TV this Saturday. The annual French award show NRJ Music Awards features major artists every year. Ed Sheeran, Cats on Trees, David Guetta, Ellie Goulding and Sam Smith amongst the nominees this year. The hsw is held in the same venue as the Cannes Film Festival.

 
 

It is possible to catch the show on TF1 via satellite – or simply wait a few hours unti teh videos start appearing on YouTube and elsewhere!

Midem announces new dates (again)

Welcome to Midem, CannesMusic trade fair Midem has announced new dates for 2016. After years of being held in the cold month of January, it switched to early June in 2015 and announced dates in late June in 2016.

The organisers have been able to bring Midem forward and have announced the dates of June 7-10, 2016. This will be the 50th anniversary of Midem, with suitable celebrations being planned. It will also mean that participants can enjoy that famous Cannes sunshine rather than the colder and wetter January weather in January.

If you are thinking of attending Midem, check the Midem cheat Sheet.